PPC Competitor Monitoring
Track competitor sponsored placements for important search queries.
PPC competitor monitoring helps you see when competitors appear in sponsored results, which messages they use, and whether your own ads are visible in target markets.
Recommended workflow
Section titled “Recommended workflow”- Create a project for the campaign or market.
- Use Search Engine Proxy to inspect priority queries manually.
- Identify competitor advertiser domains.
- Create an Ads Position Tracker campaign.
- Add brand, category, and competitor queries in separate campaigns when possible.
- Enable ad started and ad stopped alerts for high-value terms.
- Review paid ranking trend and ad creatives.
Campaign structure
Section titled “Campaign structure”Use separate campaigns for:
- brand terms
- category terms
- competitor terms
- market-specific terms
This keeps alerting and reporting easier to understand.
What to monitor
Section titled “What to monitor”- whether your domain appears
- competitor domains appearing as ads
- best ad position
- ad headline and description
- landing URL
- ad started or stopped events
- differences by device and country
- Track only competitors you will act on.
- Review landing URLs for offer and positioning changes.
- Use daily alerts for brand protection and weekly tracking for broad competitor watchlists.
- Do not mix too many unrelated queries in one campaign.
Open in iSearchFrom
Section titled “Open in iSearchFrom”Open Ads Position Tracker in the app. Use this tracker for recurring paid-placement monitoring and competitor ad changes.