Asking Good Questions

Ask the question you actually want answered. You do not need to know the table names, and you do not need to write SQL.

Questions that work well

Comparisons over time

“Which keywords dropped out of the top 10 since last month?"

Rankings and movement

"What is my average position by country, worst first?”

Competitors

“Which advertisers appeared most often against my brand keywords?"

AI visibility

"Which prompts mention my competitors but not me?"

Local coverage

"Where on the grid am I outside the top 3?"

Housekeeping

"Which campaigns have not run in two weeks?”

Narrow it, and it gets better

A vague question makes the model guess, and a guess is where wrong answers come from. Three things make the biggest difference:

1. Name the window. “Since 1 August” beats “recently”. If you do not say, it will choose one — and tell you which in the SQL.
2. Name the campaign or project if you have several. Otherwise the answer spans all of them, which is sometimes what you want and sometimes not.
3. Say what “best” means. Best by average position, by number of keywords in the top 3, or by improvement? Each is a different query.

It answers about tracked data only

“How do I rank for cordless vacuums?” cannot be answered unless a campaign has been tracking that keyword. Data Chat reads what your campaigns already collected — it does not run a new search. To check something untracked, use Direct Search or add it to a tracker.

Follow-ups

A conversation keeps its context, so the second question can be short:

You: Which keywords lost top-3 positions last month? You: Just the ones in Germany. You: Now show those as a chart.

Suggested follow-ups appear under each answer — the questions the data itself raises. They are a good way to find the question you should have asked.

Long threads are compacted automatically as they grow, so a conversation stays affordable rather than re-sending its whole history every turn.

Sharing a conversation

Each conversation has one of two visibilities:

Visibility	Who can read it
Organization	anyone in your workspace
Restricted	you, plus the people you name

Sharing is inside your workspace only — a conversation has no public link, and switching a conversation to restricted does not hide it from workspace admins.

Drafts

An unsent question is kept as you type, so navigating away and coming back does not cost you the sentence you were composing.