Prompts, Brands, and Competitors

AI Visibility is only as useful as the prompts, brand names, and competitors you choose. Treat campaign setup like research design.

Strong prompt patterns

Best tools for a job

Use category searches that resemble active evaluation.

Named comparisons

Compare your brand with known competitors.

Alternatives to a brand

Capture switching and replacement behavior.

Role recommendations

Ask for recommendations for a role, company type, or use case.

Local or regional recommendations

Test whether location changes generated recommendations.

Problem and solution questions

Ask about the underlying problem customers are trying to solve.

Examples

Best tools for tracking Google rankings across countries.
Compare Acme and ExampleCo for agency SEO reporting.
What software should a marketplace team use to monitor search visibility?
Best alternatives to ExampleCo for PPC competitor monitoring.

What to avoid

Too vague

Avoid prompts like SEO, ranking, or What is marketing? because they rarely produce consistent buying signal.

Too biased

Avoid prompts like Is Acme the best? because they test leading language instead of customer behavior.

Too internal

Avoid prompts like Tell me about our brand unless customers actually search that way.

Brand names

Add names that could appear in an AI response:

Company name

The primary name customers use.

Product name

Product names that may be mentioned independently.

Domain-style name

Names such as Acme.io when customers use them.

Common abbreviation

Short names or acronyms customers actually recognize.

Old brand name

Include only if customers still use it.

Do not add every product line unless they should be counted together.

Competitors

Competitor lists should reflect actual alternatives:

Direct competitors

Products customers evaluate side by side.

Category leaders

Brands likely to appear even when you do not sell against them daily.

Regional competitors

Local alternatives that matter in specific markets.

Incumbent tools

Tools customers mention during sales or support conversations.

Start small

A smaller competitor list makes share of voice easier to interpret. Add more competitors after the first runs show useful signal.

Prompt grouping

Use separate campaigns when prompts have different intent:

Brand comparison

Named competitor or alternative prompts.

Category discovery

Best-tool and recommendation prompts.

Local recommendations

Market-specific or regional recommendation prompts.

Enterprise buying

Security, procurement, compliance, or team-size prompts.

Separate campaigns make results easier to read and reduce noisy averages.

Use suggestions carefully

Generated prompt and competitor suggestions can help brainstorming, but review them before saving. Remove prompts that are not relevant to your market or buying motion.

Open in iSearchFrom

Open AI Visibility in the app. Use these rules while creating or editing an AI Visibility campaign.

Related docs

Create an AI Visibility CampaignSet up campaign scope, locations, platforms, prompts, and schedules.

Metrics and ResultsUnderstand how prompt and brand choices affect reported results.

AI Brand Visibility MonitoringApply AI Visibility to brand and competitor monitoring workflows.