Core Concepts

These concepts appear throughout iSearchFrom. Understanding them makes every guide easier to follow.

Organization

A organization is the team or business account where work happens. It contains:

• projects
• searches
• tracker campaigns
• AI Visibility campaigns
• members and roles
• billing and token balance
• API keys

If you belong to multiple organizations, choose the active organization before running searches or creating campaigns.

Project

A project is a folder for related work. Use projects to organize by client, website, market, product line, or campaign.

Examples:

• Acme - Germany SEO
• Brand PPC Watchlist
• AI Visibility - Launch
• Marketplace Search Research

Projects are especially important for teams because saved searches and campaigns become easier to filter and review.

Search

A search is a one-time action.

Direct Search creates a destination URL and sends you to Google or Bing. Search Engine Proxy runs a captured search and stores the results inside iSearchFrom.

Campaign

A campaign is a saved tracking setup. Campaigns are used by:

• SERP Position Tracker
• Ads Position Tracker
• AI Visibility

Campaigns include settings such as project, target domains or brand names, keywords or prompts, locations, devices, alerts, and schedule.

Run

A run is one execution of a campaign. Runs can be scheduled or manual.

For example, if a SERP Position Tracker campaign runs every Monday, each Monday execution is a run.

Check

A check is one unit of work inside a run.

Examples:

• one keyword in one market for SERP Position Tracker
• one keyword in one market for Ads Position Tracker
• one prompt on one AI platform in one location for AI Visibility

More checks usually means more complete coverage, but it can also increase token usage.

Search settings

Search settings control what market and result shape you are testing:

• Query: the search term or phrase.
• Country: the market where the search is performed.
• City: a city-level location when available.
• Map pin: an exact latitude/longitude origin for Search Engine Proxy.
• Language: the search/interface language.
• Device: desktop, mobile, or tablet for proxy and tracker workflows.
• Engine: Google or Bing where supported.
• Domain: the search engine domain, such as a country-specific Google domain.
• SafeSearch: search engine filtering behavior.
• Country only: restrict results to pages from the selected country when supported.
• Language only: restrict results to pages in the selected language when supported.

Tokens

Tokens are usage credits for work that performs captured searches or automated checks. More pages, keywords, prompts, markets, platforms, and frequent schedules can increase usage.

See Plans, Tokens, and Limits before creating large campaigns.

Alerts

Alerts notify you when important changes are detected, such as:

• a tracked domain entering or leaving the top 10
• a meaningful ranking movement
• a tracked advertiser starting or stopping sponsored ads
• AI visibility appearing, disappearing, rising, or falling
• competitor activity in AI answers

Alerts are configured inside tracker or AI Visibility campaign setup.

Open in iSearchFrom

Open app home in the app. The organization selector, product sidebar, and token balance live in the app shell. Switch organizations before running searches or changing billing.