Schedules and Alerts
Configure recurring tracker and AI Visibility runs without creating noisy campaigns.
Schedules decide when campaigns run. Alerts decide which changes should be brought to your attention.
Schedules and alerts are available in tracking tools and AI Visibility workflows.
Schedule frequency
Section titled “Schedule frequency”Campaigns can run on a recurring schedule. Common options include:
- daily
- weekly
- monthly
Use the lowest frequency that still supports the decision you need to make.
| Workflow | Recommended starting frequency |
|---|---|
| New SEO campaign validation | Weekly |
| High-priority rank monitoring | Daily or weekly |
| PPC brand protection | Daily |
| Competitor ad monitoring | Weekly |
| AI Visibility market monitoring | Weekly |
| Monthly client reporting | Monthly or weekly |
Time and timezone
Section titled “Time and timezone”Schedules include a time and timezone. Choose the timezone used by the team or market reviewing the data.
If a organization serves multiple regions, create separate campaigns by region instead of relying on one ambiguous schedule.
Active and paused campaigns
Section titled “Active and paused campaigns”Only active campaigns run on schedule. Paused campaigns keep their setup and past results but skip scheduled runs.
Pause a campaign when:
- the client engagement ended
- the market is no longer being tracked
- the campaign is being revised
- token usage should stop temporarily
Manual runs
Section titled “Manual runs”A manual run executes the campaign immediately. Use manual runs to:
- test a new campaign
- refresh data before a meeting
- validate changed settings
- investigate an unexpected movement
Manual runs can spend tokens. Review estimated usage before running large campaigns.
Alert types
Section titled “Alert types”SERP Position Tracker
Section titled “SERP Position Tracker”Position alerts can detect:
- entered top 10
- left top 10
- position changes
Ads Position Tracker
Section titled “Ads Position Tracker”Ad alerts can detect:
- ad started
- ad stopped
AI Visibility
Section titled “AI Visibility”AI Visibility alerts can detect:
- visibility appeared
- visibility lost
- visibility rose
- visibility fell
- new sponsored placement
- sponsored placement stopped
- competitor sponsored activity
Avoid noisy alerts
Section titled “Avoid noisy alerts”Good alerts are tied to action. Before enabling an alert, ask:
- Who receives it?
- What decision will it trigger?
- Is this change meaningful enough to interrupt someone?
- Would a weekly review be better than immediate notification?
Webhook alerts
Section titled “Webhook alerts”Some workflows can send alert payloads to a webhook URL. Use webhooks for automation, dashboards, Slack-style workflows, or internal incident/reporting systems.
Webhook URLs must be public HTTP endpoints that can accept POST requests.
Open in iSearchFrom
Section titled “Open in iSearchFrom”Open SERP Position Tracker in the app. Open the tracker or AI Visibility campaign, then edit its schedule and alert settings.