Direct Search
Best for fast manual checks. Use it when you want to open Google or Bing with specific country, language, city, domain, and SafeSearch settings.
Choose the Right Tool
Decide which iSearchFrom feature to use for each customer workflow.
Start with the outcome you want, then choose the lightest tool that answers the question. You can always move from one-time research into recurring tracking after the settings are proven.
Tool comparison
Section titled “Tool comparison”Search Engine Proxy
Best for captured SERP research, parsed result items, HTML preview, map pin targeting, compare mode, and deeper result pages.
SERP Position Tracker
Best for recurring organic keyword and domain ranking checks over time.
Ads Position Tracker
Best for recurring checks of sponsored placements, competitor ads, and brand terms.
AI Visibility
Best for understanding how AI platforms mention, rank, recommend, or omit your brand.
API
Best when you want to create searches, list results, or integrate iSearchFrom data into your own workflow.
Common decisions
Section titled “Common decisions”Use Direct Search when speed matters and you are comfortable viewing results in the search engine.
Use Search Engine Proxy when you need parsed results, HTML preview, saved evidence, map pin targeting, extra result pages, comparison between settings, or team history inside the organization.
Use Search Engine Proxy for one-time research. Use a tracker when the same question needs to be answered repeatedly.
Examples:
- “What does Google show in Berlin today?” -> Search Engine Proxy
- “Did our domain move up or down this month?” -> SERP Position Tracker
- “Did competitors start bidding on our brand term?” -> Ads Position Tracker
Use SERP Position Tracker for organic rankings. Use Ads Position Tracker for sponsored search ads.
If a placement is not marked as sponsored, it belongs in SERP Position Tracker. If the placement is a paid ad, use Ads Position Tracker.
Use search tracking when you care about search engine result pages. Use AI Visibility when you care about generated AI responses.
AI Visibility is not a replacement for rank tracking. It answers whether your brand is mentioned, recommended, compared, or omitted in AI answers.
Recommended starting point by role
Section titled “Recommended starting point by role”SEO managerStart with Search Engine Proxy, then move proven keyword sets into SERP Position Tracker.
PPC managerStart with Search Engine Proxy for evidence, then monitor recurring paid visibility.
Agency strategistUse projects first, then add proxy searches, trackers, exports, and client reporting.
Founder or operatorStart with Direct Search and AI Visibility to answer market and brand questions quickly.
Developer or data teamUse API keys and customer-facing API endpoints for automation and reporting.
Open in iSearchFrom
Section titled “Open in iSearchFrom”Open app home in the app. Use the left sidebar to choose Direct Search, Search Engine Proxy, a tracker, or AI Visibility after selecting the active organization.